5 Most Common Web Design Mistakes
Published 2007-10-14 | Views | Website DesignAs you're designing your new web site, you'll be tempted with web design ideas that could turn into fatal mistakes. This is especially true if your web site represents your business. Below are five of the most common mistakes to avoid at all costs... 1. Too Many Graphics Having too many graphics (particularly large graphics), can cause your site to load entirely too slow. Visitors will get impatient and often times click out of your site -- never to return. 2. Counters A visitor counter or hits counter should not be seen on your site unless you have trememdous traffic. The reason for this is visitors really don't want to know which visitor they are, especially if they're visitor number four. There's no benefit to your visitor, nor is there any benefit to you. The only way showing a counter is advantageous is if you've had millions of visitors and wish to display the popularity of your site or would like to attract advertisers with the large numbers. Otherwise, you can use this space for a benefit-packed headline that leads your visitor to another part of your site. 3. Banners Limit your banners to the bare necessities. Why? Because banners are graphics that can slow loading time and are a turn-off for many surfers on the internet. For most, "banner" is just another word for "ad" and they avoid clicking on them. 4. Scattered Web Site When designing your site, make sure it has a pattern that leads your visitor. Get several people (friends or relatives) to visit your site and watch them as they navigate. Notice the places where they stop (as if they're finished) and also links that they click on. Organizing your site to lead visitors is very important whether you're leading them to buy something or just to click and go to another place in your site. Customers are silently begging to be led. 5. Generalization The most effective way of selling on the internet is to personalize your web site to reach your target audience. Many web sites are general and try to reach everybody. The reality is that you can't be everything to everybody. The business owners who are successful on the web normally have very specific products or services that target a niche market.
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